How To Increase The Open Rate In Email Marketing?

How To Increase The Open Rate In Email Marketing?




Email is an art rather than a science, therefore it is important to view your email from the point of view of the receiver.

So.. How To Increase The Open Rate In Email Marketing? You may ask. To begin with, clean your list of everyone who doesn’t open your emails on a regular basis (depends on your business / how often you email)

If they aren’t opening they probably:

  • Don’t care about what you’re saying
  • Don’t value what you’re saying
  • Are incredibly unlikely to buy from you
  • Costing you money

There´s no point in having a big list of people who don’t care about you or your business.

Increase your open rate

An email should be treated in much the same way as a short story: The first sentence (the subject line) should make you want to read the rest of the paragraph (open the email), and the rest of the paragraph should make you want to read the rest of the story (click on calls-to-action). Doing this is more of an art than a science, but next time you’re reading your email, pay attention to which subject lines made you want to open them email, and which content made you want to click-through. Sometimes you’ll find that these aren’t always in the same email. Subject lines are probably the number one most important thing  on How To Increase The Open Rate In Email Marketing so make sure you do it and do it good.

Some people are great at writing subject lines, but then drop the ball when it comes to content, while other write compelling content, then shoot themselves in the foot with weak subject lines. The other thing to pay attention to is your metrics. Which subject lines performed the best? Which content performed the best? then proceed based on this information. Ideally, you should A/B test these things to find out what really works. Experience has shown that just because you think something works doesn’t always mean the rest of the world agrees with you. As with all things, the more of it you do, the better you’ll get.

 Spam Filter: Email filters are becoming more and more sophisticated, and if your message ends up in the spam folder, your open rates will plummet. So to stay out of spam filters, obviously avoid sending emails that look like spam. For example, those that include a subject line in “all caps”/ the words “sale,” “rich” or “deal” etc. Make sure your email doesn’t read like a brochure, and limit the number of links you include to keep your messages safe.
Best time to Send Email: Timing is everything in marketing, especially email marketing. Be sure that you’re sending your emails at the best times given their message, audience and intent. You can find this out through testing, or do research on your industry to see what results tend to be.

Consider…

  • Are you providing value that the reader actually needs? – There’s no such thing as “the right message for everyone” your message must be specifically catered to the reader
  • Fun fact – 8 times as many people read only your headline than those who read the entire message. In this case, your subject line is your headline. Study great copywriters to improve your success rate

These were some of the most important tips and answers on the questions “How To Increase The Open Rate In Email Marketing?” . Hopefully, they´ll increase your open rate on your marketing emails.




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