“Education is our passport to the future, for tomorrow belongs to the people who prepare for it today.” – Malcolm X.
Parents all across the globe wish to provide their kids with the best of everything- food, clothes, gadgets, and of course, education. While the rest of the items or things can be selected with the help of fellow parents and family members. The decision about kids’ schooling needs to be made through search and based on the education institutions’ reputations.
Perhaps, it won’t be wrong to say that nowadays, parents are quite peculiar about the selection of educational institutions. They are more likely to go on Google to look for top-ranking schools for their child.
That means if you desire to enroll more students in your education institution, you have to rank among the top. Here’s how:
1. Do Keyword Research
Keywords play a critical role in ranking higher on the search engine. These are the terms that people (whether they have the technical knowledge or not) use to get the necessary information. So, you must learn about the keywords that students or parents are likely to use online to discover you.
For this, you can use tools like Google’s Keyword Planner to discover which search terms are popular and pertinent to your institution. Avoid picking keywords just because they are highly ranked. The goal of SEO is that the keywords should be relevant to the services that your institution provides.
2. Highlight School’s Best Features
As parents are likely to visit your institution’s website after a Google search, you need to ensure that the website highlights the school’s amenities brilliantly. For instance, if the school community has installed commercial playground equipment to ensure kids’ safety while lowering the negative environmental impact, you can emphasize this feature.
This will imply that your institution cares about its students. It will assist in earning parents’ trust, boost brand awareness and gain loyalty.
Nevertheless, make sure all the unique facilities your intuition provides are covered on the front page. Or, you may even create separate sections to accentuate them.
3. Create A Linking Strategy
Finally, you have to ensure that your website is easy to navigate. Parents must not struggle to find the courses or extracurricular activities the school provides. There should be relevant links to the internal pages and keywords.
This will make it convenient for the users to learn about the institution; at the same time, the search engine crawler will also easily identify and index your site.
You may further implement a link-building strategy to get quality backlinks for your website and rank high on search results.
Bonus: Add Testimonials
The testimonials of your institutions will have a significant impact on the site. It will help gain the parents’ trust and enhance the site’s authority. So, make sure the testimonials are visible on the landing page.
To Sum It All Up
Ranking among the best schools in town or city will enhance your institution’s reputation and goodwill. However, it requires consistent efforts. So, make sure to improvise the school’s education system along with implementing the tips given above.