
Sugar rush: The power of marketing in the success of candy games
If you've got a smartphone, chances are you've played or at least heard of a candy-themed mobile game at some point or another. They're bright, cheery, and sweetly harmless, but behind all the candy-coated cuteness is a marketing masterclass. No game demonstrates it better than Candy Crush Saga, the current king of mobile puzzle games, or Sweet Bonanza, another popular candy-themed game. But how did this genre explode into global popularity, and what marketing tricks turned it into a multi-billion-dollar brand? Let's take a look and see the sweet success of candy games. The birth of a sweet phenomenon King Digital Entertainment launched Candy Crush Saga in 2012, a supposedly plain match-three puzzle game. Mobile gaming was picking up speed at the time, but Candy Crush put a...




















