Sales are the livelihood of every functioning business, or as many like to call it, the bread and butter. Without sales, a business couldn’t operate or grow. That’s why ensuring your business has the correct strategies to impress prospective clients and retain them is paramount. Today, the market is more competitive than ever, meaning businesses must look for alternative methods to make their products and services stand out.
Want to learn how? Follow these unconventional but successful strategies to help you convince clients that you are the right choice for them.
Use your website to inform users: sales will follow
The first place prospective clients or ‘leads’ will learn of your brand, products and services, other than word of mouth, is your website. Think of your website as your wider net to allow you to reel in those big leads and generate sales. Not only should your website be user-friendly, it should also be up to date and informative. Moreover, it should offer prospective clients all the information they need to know that will make them want to invest in your business.
First, ensure your website is optimised for lead generation for optimum success. You can do this by adding forms to landing pages that get the most traffic, offering ebooks for download, and strategically placing other visible CTAs on your website. Want a real-life example of how to do this? Take an online casino, for example. The casino in question may want to increase the number of players to a specific online slot game, such as fishin pots of gold 2 (platincasino.co.uk/slots-games/microgaming-fishin-bigger-pots-of-gold-b), for example. One way they can do this is through a simple lead generation strategy to turn website visitors into returning customers and players. Visible call-to-actions on your website are a great starting point to take new visitors to the landing page, amplified by unique and informative content. Remember to follow up on emails with people who opt-in to remind them to play again for a unique gaming experience!
Automate as many processes as possible
Now onto another necessary process for every growing business: automation. Automation can simplify all areas of your business by minimising human input. This allows everyday, mundane tasks to become easier and more streamlined with less workforce and the reassurance that processes are followed correctly every time. AI and other automation tools are becoming a regular feature in business practices as it allows time to be re-invested in creative and problem-solving tasks. Automation can make day-to-day tasks a lot easier for many businesses. From scheduling emails and social posts to be sent at the right time, to following up with leads who have abandoned their cart, automation is every business’ answer to more time and even more capacity.
A few other things you can automate in your business include social media posts, SMS marketing, and even your sales process.
Outsource “hard to come by” skills
Now more than ever, businesses need to be at the cutting edge to compete in any market, whether it be real estate, tech or retail. This means that you will need to go above and beyond to employ the best of the best, but this isn’t always available in a business’ traditional hiring pool. The answer? Outsourcing.
You can outsource as much (or as little) of your business needs to meet your requirements and budget. In today’s growing, creative industry, businesses can outsource just about any skill on the market – from web development and copywriting to customer service, shipping and logistics. There is always somebody out there who is perfect for the job, whether they’re a few miles away or on the other side of the world. Many freelance websites, such as Fiverr, are available to scope talent. Whatever you do, invest in the best talent on the market. In turn, this will allow you to attract and retain your clientele.
Flexibility: progressive planning
Another strategy to win and retain business is by being flexible or adopting a progressive planning approach. One of the problems with many businesses is that their rigid, mechanical approach can only sometimes adapt. This may mean that if a challenge comes along, your business may falter.
Don’t be afraid to try new methods and processes, even if the old approach works just fine – don’t fall into the good old scarcity mindset! A flexible and agile business doesn’t fight change; it grows with it and evolves with the times. Remember, a more flexible business will grow quicker than one that isn’t. A flexible business will utilise technology and identify more opportunities, opening itself up to opportunities that a rigid business wouldn’t. This helps companies to make informed decisions based on current conditions rather than a single idealistic plan based on what traditionally works.
Conclusion
Whether you’re just starting or have a fully functioning business, remember that being different is key! To win business, you must prove that you are worthy of working with that business in a way that no other business can. These unconventional strategies will help you stay ahead of competitors without getting lost in the market. There are many different business strategies out there, so make sure you research to find out which is best for you.
