Wednesday, June 29


Veloce International-Founded 2016.

Is a blog and information´s website that gathers answers to questions regarding social media, Instagram, Facebook, Blogs, Youtube, Twitter, Snapchat, Pinterest, lifestyle, Social Media Marketing, Influencer Marketing, Online Marketing, SEO and so much more!

– “The word Veloce comes from Italy and means Fast in English”


Benefits of social media for businesses

It’s scary to see just how many business owners there are that still see social media as something for kids, but then spend thousands of dollars on a TV spot where they have little way of knowing the reach and success of the TV spot. Social media is becoming an indispensable part of the marketing mix for many businesses and one of the best ways to reach customers and clients.
Social media platforms  are playing a bigger role in businesses these days. The benefits for companies of social media are many and creating “the past’s” media marketing is expensive. Companies are spending a ton of money on TV ads, brochures, flyers and billboard ads with very little knowledge of the reach and if it hits the targeted audience. Social media is a fun, easy way to market your business and reaching the correct audience.


What can we expect in the Social Media world 2017?

2017 is here and that mean another year of social media use and possibly some new apps and features being released. However, some social media predictions for 2017 can be made. A lot of have happened in the world of social media during 2016. The rise of Snapchat, Instagram´s new algorithm and the increased popularity for businesses to market on social media. With the observation that a lot has happened in the world of social media during 2016, we can assume that even greater things are going to happen in 2017.
Social media platforms are constantly changing and new ones are being introduced. For 2016, Instagram introduced algorithms to provide users with the best possible content and experience, however, this had some downsides as well that is believed to have f further affections in 2017. Firstly, algorithms are making it more difficult for brands and marketers to get organic visibility and many people´s engagement will continue to decrease. In the new year, the algorithms are expected to make the pages work eve n harder to reach the top spots of people´s feeds since that might be the only way to get seen in the new algorithm social media world.
However, for marketers, social media will be a challenge and opportunity and will mean a higher demand to being able to adapt to the constant changes and trends. With the decline of content marketing and instead a rise of new technologies for example VR and AR, marketers will be forced to find new strategies to be able to still be in the game. VR and AR- Virtual reality and augmented reality are now built into most mainstream social networks and we can only guess that we probably will see a lot more of those features (and possibly apps) in 2017.


If you are a brand looking to get into influencer marketing on Social Media, head over to Veloce Influencer Network.

Go Veloce!