Why Keyword Research is Your Way to Paying Customers (and how to do it for free)
If you're a business in 2018, you've likely dabbled in keyword research. Maybe you know four or five terms that best represent your business, but nothing really more than that. This definitely is better than no keyword research at all, but consider this: in a 2018 survey conducted by Content Marketing Institute asking 195 for-profit, B2C businesses about what contributed to their success with content marketing, 75% of companies reported having an organized strategy as the main contribution. 146 out of 195 businesses ranging in size and industry cite having a strategy as the main reason for having success with content marketing... That's way too common of a trait to ignore. "Organized strategy" might sound scary to some people, firing off visions of bi-hourly projections and cas...