Define the target audience Archives

Linkedin is undoubtedly the most frequently used social media by professionals. With over 810 million users worldwide, it might not be the top favored social media by user statistics, but it still holds a prominent market share owing to its peculiar characteristics. Linkedin is the marketplace for every professional, regardless of being a job seeker or an entrepreneur bustling with ideas. Linkedin's user statistics reveal that nearly 60% of its users are between 25-34 years of age. This age market gives out a promising opportunity for marketers to reach out to their potential audience. If you haven't considered using Linkedin as a marketplace to advertise and promote your business, you better start reconsidering. As per the statistics, a well-targeted Linkedin ad can reach 14.6% of...