Tuesday, January 31

Tag: Contextual targeting

<strong>The Growing Importance of AI in Contextual Targeting</strong>

The Growing Importance of AI in Contextual Targeting

As the name implies, real-time contextual personalization is an advanced form of artificial intelligence that uses data from user interactions to personalize content in real-time. Contextual targeting is an important tool for marketers as it allows them to identify and serve relevant content to their target audience. It is a method of understanding the context of a user's search query or behavior on the web and delivering personalized, meaningful content that resonates with the user. Let's explore how AI is changing the way we approach contextual targeting. Improved customer satisfaction rate By leveraging AI in eCommerce personalization, marketers can optimize customer experiences by providing highly personalized recommendations based on customer behavior data. This will ena...