Reasons Your Instagram Followers Aren’t Buying From You
Have you created an Instagram page with the plan to be able to promote products and sell them throughout your Instagram page but then realized it was harder than you thought? If so, you are doing some things wrong and by changing your strategy, you can turn followers into customers. These are the Reasons Your Instagram Followers Aren’t Buying From You.
1. You push your products too hard
People hate when a sales person is too pushy when trying to sell something, and Instagram, in particular, is made for sharing fun, creative and engaging content. Think about what you post when trying to market your products.Are they fitting in that frame or are they annoying and pushy? If the latter fits in, then you might want to reevaluate the content you share on Instagram. Your policy should be to provide value to the person seeing your posts. It is not impossible to integrate marketing posts with fun and valuable content – but it is a challenge.
Are they fitting in that frame or are they annoying and pushy? If the latter fits in, then you might want to reevaluate the content you share on Instagram. Your policy should be to provide value to the person seeing your posts. It is not impossible to integrate marketing posts with fun and valuable content but it is a challenge.
2. You aren’t promoting enough
Alright, these are the exact opposites of each other but this point might still be the place where you fall short. It is not unusual that I see Instagram accounts that are selling products, services etc and you can see that they really are trying to get out there but don’t really know how to do it
A problem these often have is that a person just scrolling by might not even understand what this company is trying to promote. It should be clear what the product/service that is being promoted is but it should be done in a way that brings value to the recipient. The “you aren’t promoting enough” can also depend on that you simply don’t post enough.
If you only post let’s say once a week, then you are missing out on huge opportunities. A recommended frequency posting on Instagram is considered to be two-three times a day so if you make 1 or 2 posts you publish into fun marketing posts and the third or second into something fun that engages your audience, that will be a great start.
A recommended frequency posting on Instagram is considered to be two-three times a day so if you make 1 or 2 posts you publish into fun marketing posts and the third or second into something fun that engages your audience, that will be a great start.
3. You are not adapting what works
Once you have been doing Instagram marketing for a while, you start to learn what works better and what doesn’t work. Take notes of these things in order to improve the effectivity of your marketing. Learn from your mistakes and avoid doing them again. Another way is to simply ask you audience what they like and what they dislike about your page. That way, you also engage your audience. Don’t forget to use the Instagram Insights feature to track stats like these.
4. You are posting low-quality content
People on Instagram want to see high-quality content and high-quality content only. This might be one of the main Reasons Your Instagram Followers Aren’t Buying From You. Let me tell you why:
If you display a photo of a product that is low-quality, has bad lighting and is overall considered to be a bad picture, you aren’t showing the best you got. And worst of all, you make your product look bad. If you instead can create brilliant photos of your products, your products will look so good that people will fall in love with them and become eager to obtain that object. Once this is done, all you need to do is to direct them to your website which should be optimized for smartphones. This brings us to the last point.
5. You haven’t optimized your website for smartphones
This is one of the worst mistakes you can make once you have gotten people interested in your products. Once you have attracted some interested users, they will most likely click the link to your website that should be in your Instagram bio. If not, make sure you put the link there so people easily can find your website.
Remember that basically everyone that is using Instagram is using it front their smartphone and this means that they will also access your website through their website. If you haven’t optimized it, it will display lots of bugs and it will not look good once they access it. This has a tendency of scaring away most people.
Have you tried to sell things through Instagram and have you succeeded? Let us know in the comment below!
