How to keep up with digital marketing trends effectively is one of the questions that good marketers frequently ask themselves. It is not just about learning the ropes and being good at some areas of digital marketing but keeping up with what’s new.
What are the biggest digital marketing trends today? A study by Sortlist suggests that knowing the answer to this question should be a top priority.
This is all about assessing what the latest technology offers and how it can bring in new customers for the business. What will digital marketing be like beyond the 2020 trends? How will it change SEO?
Looking Back At Future Marketing Trends
Back in 2018, experts had their share of predictions as to the latest digital marketing trends that will hit 2020. AI-based solutions were expected to grow big as well as voice search marketing.
There is also the good old native advertising made digital, social media marketing, the Google Display Network. All these were expected to still be the top digital marketing trends in the year 2020. Perhaps the only question left to ask is this: Did these ideas take off?
Yes, they did, but it promised to be only the beginning. These trends have surpassed the idea of being just a mere fad in digital marketing. In truth, they have given birth to a staple in innovative digital marketing planning.
The best part of it all is that they have left enough room to evolve, if not, give birth to new ideas that could surpass the challenges of consumer demands to gain competitive advantage. Furthermore, they have paved the way for the current digital marketing trends to emerge.
The New Age Of Digital Marketing
People used to see an ad, get convinced, go to the store, and make a purchase. This clean and simple process is long, far gone. This linear process of marketing and selling has now become obsolete.
Today, people look at their social media pages and wonder how these sites can guess what they were looking for at the time when they are looking for exactly that.
While others may assume that these sites are powered by high technology that makes them read readers’ minds, it is actually your data usage activity that paved the way for all that.
You must have done searches about those items or services a few weeks back, and the digital marketing technology was able to pick it up. The social media site used that information to decide what it is that you are looking for when you go online.
This highly exemplifies how these websites predict emerging digital marketing trends. It breaks the traditional habit of linear thinking, allowing every digital marketer or website to tap into data that users made available while online.
The journey to exploring non-linear options of using digital media goes way beyond social media sites. Marketers come with targetted content through voice devices, radios, television, allowing the digital marketer to tap on all these to create a multi-media marketing endeavor.
What trends are gaining traction in digital marketing? When digital marketing remains to be the most sought after marketing platform, the journey of a marketer begins with his interest in research.
The reviews and the ratings that people leave behind whenever they visit a site or buy a product, or avail of a service, have all become good sources of information.
Non-Linear Shopping Experience
Modern-day users of the internet no longer just browse or read through to get information. Most of them dive deeper into the websites comparing prices and features of products and services that they are interested in.
The new digital marketing trends show that once a user can find what they need at the price that they want, they move along to make the purchase.
Online shopping has become more complicated than the linear process, but it has created an even more wonderful experience for the end-user.
Digital marketing channels have also evolved to make online shopping savvier and faster. With effective digital marketing trends gaining traction, consumers can only expect for a better experience and even better services.
Automation Of Marketing Campaigns
A marketing automation platform allows a marketer to keep track of the complicated and often “messy” click journey of online users.
Although this trend is nothing new, its survival is driven by its capacity to adopt and adapt to new technological breakthroughs. It allows every marketer to work smarter.
Automated marketing by 2021 will introduce a whole new ballgame. It will be all about customizing communication-based on the interest of prospective clients.
Instead of sending a generic message to the public, the more concentrated messages to clients prove to be more successful.
Voice Search Marketing
In 2019, it was predicted that millions of people would be spending most of their time at home with work from home. These people were expected to use more video devices and would even do their searches online via voice command.
When voice devices became available in the market, people used them mainly to listen to music, make a shopping list, or ask what the weather was going to be. Now, consumers are using the voice command for something more.
The technology has added something more to make voice command usage more unique. When you ask for the new Taylor Swift song, the option might just recommend you to buy the whole album.
When you need to add milk to your shopping list, the device might just ask if you are going to need eggs for your baking spree for that weekend.
The possibilities of the voice command technology are emerging, and it is only getting better for the marketer and their target clientele.
How Has Marketing Evolved Over The Years?
What are emerging digital marketing trends? In the last ten years, marketing has evolved in ways nobody thought would be possible. But now, everything has made it the experience of online marketing and shopping much more exciting for every consumer.
Digital marketers, by their very nature, are always looking for innovative ways to make their clients stand out. It is not just about being noticed or getting all the attention and website traffic. These should all translate to real-life sales, providing solutions to consumer needs.
The bottom line for every digital marketer is this: How can the experience of the consumer be better? As they seek answers to this question, they continue to lead the experience into something worthy of attention, and that is what makes the best digital marketing trends.
Need help with digital marketing? Having experts to guide you along the way can definitely improve the outcome of your marketing campaigns. Check out Sortlist for the best digital marketing agencies to work with!