How Can I Become a Social Media Influencer?
The term “social media influencer” has become more popular over the years but what is a social media influencer, really, and how can you become one yourself? That is what we´ll write about in this article.
A social media influencer is defined: “A Social Media Influencer is a user on social media who has established credibility in a specific industry. A social media influencer has access to a large audience and can persuade others by virtue of their authenticity and reach.”-Pixlee.com
So.. How Can I Become a Social Media Influencer?
Well, to begin it is not easy but not at all impossible. Being a social media influencer demands you to put down many hours of hard work. One reason to why becoming a social media influencer has become harder these days is because the world of social media has become “overcrowded” by other social media influencer competitors. It is therefore harder than ever to stand out in the crowd. There are still some space for new people though. Standing out of the competitors is probably the most important part. Also, make sure to be up-to-date with latest news and trends as well as with evergreens and basic marketing stuff. No mercy for people spreading some obvious things around.
Just pick a topic or niche and be the go-to person on that topic. Create original information and curate it as well, adding your own insights to each post. Write blog posts about it, start a podcast, create infographics, videos and guest post articles on that topic. Comment on blogs, Reddit, Quora, Linkedin or other social networks about the topic.
Start engaging other influencers on that topic with questions and honest discussions. Create relationships with people in the industry. Quote and share information from people you respect.
Some basic things to consider summarized:
- Focus on one subject/theme/line/industry/talent/hobby.
- Focus on one social platform (to begin with).
- Spend at least 1 hour engaging on that platform (content, connecting with others, liking, commenting, sharing, etc)
- You’ll be followed back, your content will get some engagement back, and you will start gaining traction if the content is unique, original, funny, adds value, etc.
- Give value, you’ll be rewarded with an Influencer name.
The most important thing over all is that you keep at it because people will notice and you’ll have influence.