5 Reasons Influencers Should be Part of Your Social Media Marketing
Social media marketing has grown in popularity dramatically over the last couple of years.
More businesses are aware of the benefits of social media marketing and are therefore putting more time and energy into creating a good social media marketing strategy.
However, there’s a new kid on the block that has grown in popularity on social media among businesses. When it comes to marketing on social media and reaching the right audience in a smart and cost-effective way. It’s called influencer marketing.
And if you study the benefits of influencer marketing, you can quickly understand why brands are having influencer marketing as a natural part of their marketing strategy.
As mentioned, influencer marketing is a fairly new form of marketing to many marketing professionals that are used to the good old display ads on TV and billboards but as a marketer, you have to stay alert to new trends and effective marketing ways.
In this article, you’ll learn about 5 Reasons Influencers Should be Part of Your Social Media Marketing.
Reaching your target audience
Once reason that influencer marketing has grown so immensely popular is because it’s extremely targeted.
Previously, TV marketing was a very popular way of marketing but as the amount of people watching it has decreased, brands have to take new approaches to reaching their audience.
With influencer marketing, the power is in your hands. You choose which influencer you work with based on their niche, followers, price etc.
When it comes to advertising on TV, your ad is very poorly targeting your right audience. The price of the ad is based on the amount of views but the fact is that only a small portion of the total amount of people who are seeing it is genuinely interested in your brand and would actually buy your products.
This is where influencer marketing has a huge leverage. With the possibility of doing extremely targeted marketing, the ROI is often very high compared to other marketing sources which also means that the money you invest often result in a higher return.
With influencer marketing, it is measured that for every $1 businesses invest, they get $6.5 back. As you can see, influencer marketing is incredibly effective for businesses .
When it comes to choosing influencer to collaborate, there are several criteria that you should have in order to get the most out of your campaign. It can be hard to find influencers matching you exact preferences but this is where VeloceNetwork comes in.
With the help of VeloceNetwork’s database, you can filter influencers based on country, gender, followers, platform, niche and much more! All of this to generate the best ROI for your brand.
Creates genuine reviews of your products
I will go into more details below but influencer usually only work with brands that they actually like rather than just doing it for the money or for the sake of receiving free products.
What this does is that the review of your product that they share with their followers is written from the bottom of their hearts and is true.
The review is actually their real opinion rather than just some made up story of how good your product is when the real truth is that they don’t even use it. People can often sense when this is the case and the review quickly becomes less trustworthy.
The genuine review is also an opportunity for you as a brand to improve your product and also use it as a testimonial on your website. If you have worked with a highly reputable influencer, that testimonial can have a huge impact even long after the partnership has ended.
Influencers have fans
A big advantage with influencers is that they are real persons. Influencers most often have fans and supporters that looks up to them. This is a good thing based on a marketing standpoint and let me tell you why:
When people are looking up to an influencer, it means that they want to be like them to some extent. Meaning that they take inspiration in what they wear and what products they use.
When an influencer is sharing a post of them using your product and giving it good reviews, their followers will also want it because their “idol” recommends it.
In most cases, influencers only want to market brands with products that they really believe in and would actually buy even if they wouldn’t get paid or donated the product (based on the agreement between influencer. Some influencer want to get paid cash, some satisfied with only the product).
The reason to this is because if an influencer would market a product that they don’t really believe in to their loyal fans, their credibility would decrease and it would harm their reputation.
In short, influencer marketing can be a more affordable option of fan-based marketing compared to asking celebrities.
Influencer marketing brings in high quality customers due to the high-precision targeted marketing.
Brands can get the same results or even considerably better results with influencer marketing compared to display advertising thanks to the opportunity of only targeting those who’d actually be interested in the brand.
As mentioned in the beginning, influencer marketing has shown to be one of the most effective ways of marketing when it comes to ROI- generating 600% ROI on every dollar spent.
By making influencer marketing a vital part of your marketing strategy, you let people know that your business stays up to date with the latest trends and that you are a brand to count on. Apart from that, you can also expect to get some great ROI results from it.
Social media is never sleeping. There’s always someone, somewhere talking about your brand on the internet.
With the help of influencers, you can create a movement which your brand is a big part of.
Influencer marketing helps create that movement and makes your brand a natural discussion subject which in the long run also increases the word of mouth marketing.