Author: marcusgould

5 Ways Sales and Marketing Should Be Working Together

5 Ways Sales and Marketing Should Be Working Together

Business
Organizations drive their departments with KPI optimization. They want the most work delivered by each individual as they form part of a department. However, there is a tendency for some departments to work in silos. This can hurt the growth of the business and its place in an ever more competitive marketing. What their managers don’t understand is that inter-departmental co-operation can maximize performance. One of the best examples of rivalry between departments is Sales and Marketing. These are two different teams. They may have different mandates, but their co-operation with each other is a winning strategy that is a force to be reckoned with. These are the five ways in which the sales and marketing departments can interact co-operatively to achieve the mutual goal of the adv