Author: EmmaThomas

I’m a part-time digital marketing consultant, part-time travel blogger, and a full-time dreamer. I have 3 passions in my life, traveling, social media and writing.

The Steps for Changing Your Business Web Hosting Company

The Steps for Changing Your Business Web Hosting Company

Online Marketing
Many times, you may need to change his or her existing business web hosting company. It can be due to poor customer service, billing errors, slow speed, lack of necessary resources like bandwidth or storage capacity, or perhaps you find another company which offers a better package at a lower price. No matter, what is the reason for changing your present web hosting service provider, you must consider a few important things before switching over to another web hosting service. First of all, you must ensure that transition should be smooth without any downtime for your website and secondly there should not be any disruption in traffic. The task of changing your web host company is not too complex or tiring. By taking certain steps this transition will not only be smooth, but it will b...
How Digital Coupons Can Boost Your Marketing Strategy

How Digital Coupons Can Boost Your Marketing Strategy

Online Marketing
Whether you are a business giant or someone who has just launched a small company, a strong digital marketing strategy can boost your sales and bring more customers onboard. With the internet being on everyone’s fingertips, customers now search for what they want online even if they plan to shop in-store. As per stats, 82% of searchers make up their mind about a purchase in-store by looking at products on their phone first. This change in the landscape of marketing has been rather sudden and rapid with 76% of people thinking that marketing has altered its ways in the last two years more than it has in the past fifty. In fact, your brand is likely to get the attention of at least 50% of the people who see its name pop up more than once. One thing is clear; e-commerce is on the rise and wi
How to Increase your Conversion Rates With Coupon Marketing Strategy

How to Increase your Conversion Rates With Coupon Marketing Strategy

Online Marketing
You must know that conversion rate optimization (CRO) remains the "#1" objective for any online business or digital advertiser. With regards to CRO, you would be thinking about call to action (CTA) placement, lead forms and landing page optimizations. In any case, here's the test… Do these conversion streamlining strategies ensure the traffic of new clients to your site? Well… the answer is NO! The greater test is that these strategies alone will never enable you to hold your current clients with the goal that they stay loyal and keep on returning. In case you are seriously considering increasing conversion rates this year then you have to add coupons to your CRO strategies. Why? Because 91% of customers lean toward returning to a retail site whenever offered a coupon. What's mor