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Search Results for: marketing strategy

A Quick intro to Building a SaaS Marketing Strategy

SaaS platforms never achieve their peak performance when it comes to growth rate or customer churn. Compared to other types of companies, SaaS marketing requires a very different approach. To better align your B2B & SaaS marketing strategy for 2021, you’ll have to step back and observe the effectiveness of your current SaaS marketing strategy. […]

Seven Steps To Develop Your Social Media Marketing Strategy In 2021

  Social media marketing is one of the versatile marketing platforms. There are many ups and downs in this platform. Some are good and gaining much through this and some are struggling for years. In life, everyone has to face the struggle but one time that struggle will be fruitful. Everywhere like whether it is […]

The Most Effective Methods to Outwit Your Current Digital Marketing Strategy

Marketing is one of the most important aspects of a business structure. To be candid, it is not just an important aspect, it is an indispensable part of a business. The reason for this is not far-fetched. It is no longer news that the market in every niche is oversaturated. Too many businesses are offering […]

Tips to Integrate Geofencing Mobile Advertising Into Your Marketing Strategy

Geofencing mobile advertising is mostly associated with delivering ads in smartphone apps and other devices. Geofencing is location-based marketing in which software or an app uses cellular data, GPS, wifi, or radio frequency identification to deliver targeted marketing activities such as an ad when a mobile device enters a virtual geographical boundary called a geofence. […]

7 Ways to Upgrade Your Marketing Strategy

Marketing is a complex process of managing the production of goods or the provision of services, the mechanisms for their implementation. In order to improve marketing and increase its effectiveness, to increase sales and the amount of profit received by the company, it is necessary to use well-known methods and marketing tools. Smart companies improve […]

How to Decide On the Right Digital Marketing Strategy for Your Business

Technology is drastically evolving in the business world. As a result, most businesses are adopting new changes to market their products and services to maintain their competitive edge. However, the transition can be daunting if the business owner and the staff are not well-versed in technology. With so many channels for marketing products online, most […]

The Best Way to Incorporate IGTV Into Your Marketing Strategy

The best way to incorporate IGTV into your marketing strategy There’s a good chance that you’ve never heard of IGTV.   After all, this brand new tv concept got off to a very slow start.  Instagram tv, better known as ITTV has fast become an important part of modern social media marketing strategies. Just when […]

The Benefits of an Omnichannel Marketing Strategy

Consumers are always looking for the best shopping experience when dealing with brands. They are constantly on the lookout for a more personalized shopping experience. Customer privacy and preference keeps getting the most attention, which means that brands must go overboard to stay relevant. They also need to do this to overcome challenges they might […]

Content Marketing Strategy: Create a High-Quality Content

Content Marketing Strategy: Create a High-Quality Content Image source: breakline.co A long time ago, content marketing was a question solved easily. You created a 500-word text, added some keywords, posted it on your page, and saw the ranking growing. However, today, there are so many aspects of content-creation that mistakes can be fatal. Not only […]

7 Trends to Incorporate in your Content Marketing Strategy for 2020

7 trends to incorporate in your content marketing strategy for 2020 As 2019 pulls a valedictory and we move to a new decade, content gains more prominence, bringing web traffic by almost eight times singlehandedly. With people wanting well-researched content to solve their problems, the content has gained a status of ubiquity. Today, every business […]

Top Trends Shaping Successful Pay-Per-Click Marketing Strategy

Pay-per-click Ads boost brand awareness to 80%. And for every $1.6 invested in Google Ads, a business makes a $3 in revenue, according to SEO Tribunal. As much as brand visibility is vital for creating awareness, landing on the first page for keyword can be challenging. Many businesses choose paid advertising. Paid advertisements, like Google ads, […]

How to Create an Email Marketing Strategy

Meta Description The right email marketing strategy can help you reach new target audiences, market your product effectively and grow sales and revenues for your company. Read on to know more.  Introduction Even though there have been numerous new channels and mediums invented for outreach, the humble email remains right at the top. When it […]

How to Create a Dominating Influencer Marketing Strategy

Want to create a kick-ass influencer marketing strategy? If you’re up-to-date with the marketing industry and the current state of the internet and digital marketing, you can’t help but have come across influencer marketing. In fact, that’s probably why you’re here. Influencer marketing has shown to be tremendously powerful in marketing because people’s bullshit detectors […]

How Digital Coupons Can Boost Your Marketing Strategy

Whether you are a business giant or someone who has just launched a small company, a strong digital marketing strategy can boost your sales and bring more customers on board. With the internet being on everyone’s fingertips, customers now search for what they want online even if they plan to shop in-store. As per stats, […]

How to Increase your Conversion Rates With Coupon Marketing Strategy

You must know that conversion rate optimization (CRO) remains the “#1” objective for any online business or digital advertiser. With regards to CRO, you would be thinking about call to action (CTA) placement, lead forms and landing page optimizations. In any case, here’s the test… Do these conversion streamlining strategies ensure the traffic of new […]

Developing Mobile Apps For Your Marketing Strategy

The number of desktop users has reduced significantly in recent years giving way to mobile devices. 90% of the time spent by consumers on their mobile devices is on apps. Thus today mobile applications dominate the ways in which people consume digital information and your marketing efforts should take this into consideration.  As web applications […]

Why Influencer Marketing Should be Part of your Marketing Strategy

The way businesses are doing their marketing is rapidly changing. Generally speaking, it is often the large corporates which are using the more traditional ways of marketing today, also known as display advertising, which mainly includes Television, billboards, magazines and even radio. There are many reasons for this. One reason is that that is “how […]

How To Implement Video in Your Social Media Marketing Strategy

How To Implement Video in Your Social Media Marketing Strategy Video is one of the most powerful forms of content you can put out on social media. 90% of the information transmitted to the brain is visual. What’s more, visuals are processed 60,000 times faster in the brain than text. What about a video which […]

How to Future Proof Your Social Media Marketing Strategy For 2020

How to Future Proof Your Social Media Marketing Strategy For 2018 Nothing lasts forever. In business, this is particularly accurate, because one day you can be hot, and the next day struck by a social media storm and bad press. Social media is extremely quickly evolving, and if you aren’t on top of the latest […]